YouTube has recently partnered with Flipkart and Myntra to bring a new shopping feature for creators in India. Viewers can now purchase products from brands featured in videos directly from the description and 'Products' section. This move is a part of the new YouTube Shopping affiliate programme, available for eligible YouTubers in the country. With over 65% of viewers trusting YouTube creators over traditional celebrities, this new feature aims to enhance the shopping experience and make it more convenient for users.
YouTube's Foray into E-commerce: Empowering Creators and Enhancing Viewer Experience
Introduction
YouTube, the global video-sharing platform, has embarked on a strategic partnership with e-commerce giants Flipkart and Myntra to introduce a novel shopping experience for creators and viewers in India. This move marks YouTube's entry into the lucrative affiliate marketing space, leveraging its extensive reach and the trust viewers place in creators.
YouTube Shopping Affiliate Programme
Under the YouTube Shopping affiliate programme, eligible YouTubers in India can now feature products from brands in their videos. Viewers can seamlessly purchase these products directly from the video description or the dedicated "Products" section. YouTube acts as an affiliate, earning a commission on sales generated through these links.
Why YouTube?
YouTube's high viewership and the unparalleled trust viewers place in creators make it an ideal platform for affiliate marketing. Research suggests that over 65% of viewers trust YouTube creators more than traditional celebrities. This trust factor allows creators to effectively influence purchasing decisions among their followers.
Benefits for Creators and Viewers
The new shopping feature offers several advantages to both creators and viewers:
For Creators:
For Viewers:
Top 5 FAQs
1. Who is eligible for the YouTube Shopping affiliate programme?
YouTubers with a significant following and high-quality content that complies with YouTube's guidelines.
2. How do viewers purchase products from videos?
Viewers can click on the product links in the video description or visit the "Products" section to browse brands and purchase items.
3. Does YouTube charge any fees to creators?
No, participation in the YouTube Shopping affiliate programme is free of charge.
4. What are the payment terms for creators?
YouTube typically pays creators their commissions within 60 days of the sale.
5. What role do Flipkart and Myntra play in this partnership?
Flipkart and Myntra provide the platform for creators to access and feature products in their videos. They also handle the logistics and customer service related to product purchases.
Conclusion
YouTube's entry into the e-commerce landscape through its Shopping affiliate programme is a significant development that empowers creators, enhances the shopping experience for viewers, and aligns with YouTube's strategy to provide a comprehensive video-based ecosystem. As this partnership evolves, it will be interesting to observe how it impacts the creator economy in India and the overall competitive dynamics in the e-commerce industry.
HONOR CEO James Lee has announced the upcoming launch of the HONOR Magic V5, which is said to be the thinnest and lightest foldable smartphone in the world. With a scheduled launch date of July 2, 2025, the Magic V5 is already generating hype and expected to surpass its predecessor, the Magic V3, in terms of design and power. Rumored to have a Snapdragon 8 Gen 3 Elite chipset, a 7.95-inch internal display, a 50MP camera, and a 6100mAh battery, the Magic V5 is poised to compete directly with Samsung's Galaxy Z Fold 7. Can HONOR's latest offering challenge Samsung's dominance in the foldable market?
Samsung is not moving slowly when it comes to updates, as One UI 8 based on Android 16 is now being tested on the highly anticipated Galaxy S24 FE. While the firmware isn't publicly available yet, its stable build may be rolled out by the end of the year as Samsung usually skips beta tests for this device. Many are eager to see if the S24 FE will have the same impressive battery life as its predecessor, the S21 FE.
X, formerly known as Twitter, is launching a pilot program that uses AI bots to draft Community Notes for posts flagged by users. These notes provide context and clarification for potentially misleading or incomplete tweets. However, human reviewers will still have the final say on whether the notes are helpful and accurate. This approach aims to scale the use of Community Notes while also addressing potential concerns around AI-generated content. Initial testing is set to begin this month.
In recent weeks, a series of cyberattacks have plagued major airlines in North America, Asia, and Australia, with a common perpetrator - the hacker group 'Scattered Spider'. The group has been known to use social engineering tactics and exploits vulnerabilities in multi-factor authentication systems to gain access to corporate data which they then use for extortion or deploy ransomware. Authorities have issued a warning and are actively working with the aviation industry to address the threat.
Tecno is all set to launch its highly anticipated Pova 7 5G series in India today at 12 pm IST. The lineup is expected to include four models with exciting features like a dynamic new Delta light interface, MemFusion technology, and the in-house Ella AI assistant. The top-end model may even support 120fps BGMI gameplay. Stay tuned for more updates on the launch event.
Amazon's Black Friday 2022 has brought some amazing deals on smart wearables, and we've rounded up the best ones from Apple, Google, and Samsung. From the rugged Apple Watch Ultra to the sleek Google Pixel Watch, there's something for everyone. The latest and greatest Samsung Galaxy Watch5 Pro with advanced health tracking features is also on offer, while the budget-friendly Watch4 is a great option for those looking to upgrade. Don't miss out on these deals!
Qantas, a leading airline, has confirmed a major cyber attack on its contact centre which has affected around six million customers. The attack targeted a third-party customer-servicing platform, with the airline detecting unusual activity on a third-party site used by their contact centre. The news comes after the FBI warned about similar cyber attacks on airlines, but Qantas has assured that there is no impact on their operations or safety. The airline is now contacting customers to apologize and provide support regarding the incident.
Reports of an outage on X (formerly Twitter) have spiked, with users and monitoring services like Downdetector noting issues with the app, website, and servers. The outage has lasted about 46 minutes and updates are being provided live. After peaking at 13,605 reports, the number has dropped to 267 and the issue seems to have been resolved. The cause of the outage is still unknown and there has been no official statement from X or its Safety accounts.
Ola Electric has debuted its latest Gen 3 platform, which will be utilized in the upcoming iteration of its popular S1 electric scooters. The platform boasts a cutting-edge battery pack, motor, and an integrated control module, all designed to improve performance, strength, and energy efficiency. With a focus on Indian-made technology, Ola's battery cells and motor design are set to shake up the electric vehicle market, while also reducing the country's reliance on imported lithium.
iQOO is set to launch a new version of its popular smartphone, the iQOO Z9 Turbo, in China in January. The new edition boasts a larger battery, improved dual-frequency GPS, and support for up to 16GB of RAM. Along with its similar design to the current model, the iQOO Z9 Turbo Long Battery Life Version is set to become a hit in the Chinese market. Stay updated with the latest tech news and reviews on Gadgets 360 for more information on the new iQOO Z9 Turbo model.