On March 15, people around the world come together to mark World Consumer Rights Day, a pivotal occasion that aims to promote and safeguard consumer rights. Inspired by a speech made by US President John F. Kennedy in 1962, this day has been observed since 1983 to raise awareness about the global inequalities in the market and to demand protection of consumer rights. From its history to its significance, here's everything you need to know about this important day and how organizations like Consumer International are commemorating it through campaigns and activities.