IKEA, known for their modern and affordable home furnishings, has launched a new campaign in the Middle East titled 'Your Home Will Never Be the Same'. In a bold move, the Swedish retailer encourages children to create chaos and disrupt their parents' lives in the name of creativity and imagination. The TV spot features mischievous kids running wild in their homes, causing havoc and making a mess. The campaign, which enlisted a cultural strategist from Dubai to ensure regional resonance, has already launched in Morocco and will roll out in other Middle Eastern markets later this year.