The growth of digital networks has revealed an important truth - the more connected a network or node is, the more valuable and powerful it becomes. Platforms like LinkedIn have embraced this concept, making it easier for them to leverage network effects and harder for competitors to enter the market on a global scale. This has led to an increase in the development of digital platforms by established brands, such as taxi companies, to resist disruptors like Uber and Bolt. However, the dynamics of customer relationships differ in local and global networks, with positive experiences in local networks leading to repeat business and recommendations.