As Black Friday approaches, brands such as Xandres, Armedangels, Veja, Freitag, and JBC are offering alternative initiatives to counter the overconsumption and impulse buying associated with the shopping holiday. These initiatives include repair services, pausing before purchasing, swapping items, and drawing attention to water use in the fashion industry. By promoting sustainable consumption and encouraging people to cherish what they already have, these brands are taking a stand against the negative impact of Black Friday.
Blue Friyay: A Sustainable Alternative to Black Friday
Background
Black Friday, the chaotic shopping frenzy that follows Thanksgiving in the United States, has become synonymous with overconsumption and impulsive purchases. To counter this, a growing movement of sustainable brands is promoting "Blue Friyay" as an alternative holiday focused on responsible consumption.
Blue Friyay Initiatives
Blue Friyay initiatives encourage consumers to:
Brands Participating in Blue Friyay
Several brands, including Xandres, Armedangels, Veja, Freitag, and JBC, are participating in Blue Friyay. These brands are offering various promotions and discounts on sustainable products, such as:
Top 5 FAQs about Blue Friyay
1. What is the purpose of Blue Friyay? To promote sustainable consumption and encourage people to make mindful purchasing decisions.
2. How is Blue Friyay different from Black Friday? Blue Friyay focuses on sustainability, while Black Friday promotes mass consumption.
3. What brands are participating in Blue Friyay? Several brands, including Xandres, Armedangels, Veja, Freitag, and JBC.
4. What discounts and incentives are available on Blue Friyay? Discounts on sustainable products, repair vouchers, buy-back programs, and swapping events.
5. Is Blue Friyay gaining popularity? Yes, more and more consumers and brands are embracing Blue Friyay as a sustainable alternative to Black Friday.
Conclusion
Blue Friyay is an innovative approach to addressing the negative impacts of Black Friday. By promoting responsible consumption and encouraging people to cherish what they already have, sustainable brands are creating a positive change in shopping habits. As the movement gains momentum, it is hoped that consumers will embrace a more mindful and eco-friendly approach to shopping.
Rediffusion's latest campaign for Rasna, titled "India ke Khushiyon ka Vitamin" aims to redefine the mother-child relationship in the modern world. By highlighting the brand's fruit-based drinks as a healthy and refreshing drink for kids, the campaign acknowledges the role of mothers as active partners in their child's growth and development. With a focus on Vitamin Josh and Vitamin Hasi, this new campaign highlights how Rasna is the perfect choice for today's multitasking mothers.
The Indian stock markets took a break on Wednesday in observance of Bali Pratipada, a day that holds cultural significance. The Asian markets, on the other hand, showed a mixed performance with Japan's Nikkei 225 declining, Singapore's Straits Times gaining, and Hong Kong's Hang Seng and Taiwan's Weighted Index decreasing. The previous day's Muhurat Trading session saw slight gains in Indian markets and top gainers included Cipla and Bajaj Finserv.
Investors in the Indian stock markets are getting a break from trading today with markets closed for Diwali Balipratipada. This traditional holiday marks the end of Diwali festivities and symbolizes Lord Vishnu's victory over King Bali. Trading in equity, derivatives, and commodity markets will remain suspended for the day, with normal trading resuming tomorrow. This break is a part of the exchanges' annual holiday list, aligning with important national and religious occasions.
Branded mithai sales are expected to rise by 15-20% during this Diwali season in India, due to a surge in corporate gifting, retail demand, and product innovation. The packaged sweets market in India is projected to reach 27,600 by 2033, with a 16% annual growth rate, as per IMARC Group. With a growing taste for luxury and customization in gifting, Indian brands are expanding rapidly and introducing new products, such as millet-based and vegan options, to cater to changing consumer preferences.
Shoppers Stop, India's leading retail destination, hosted a star-studded event to launch their exclusive Diwali Collection in Pune. With famous actress Tejasswi Prakash gracing the event, the store was transformed into a festive paradise with vibrant displays and a plethora of premium brands and gifting options. Speaking about the collection, Shoppers Stop's CEO Kavindra Mishra emphasized their commitment to providing the best shopping experience for customers. Fans had the opportunity to meet Tejasswi and explore the collection, making the launch a truly memorable Diwali celebration for everyone.
Muthoot Finance, India's largest gold loan NBFC, is launching the third season of its Sunheri Soch campaign, which aims to break myths surrounding gold loans and highlight the stories of its customers' success. With Madhuri Dixit as the narrator and supported by regional voices and 64 radio stations, the campaign showcases how gold loans can be an engine of opportunity and financial independence. The Sunheri Soch movement will also have a digital platform, sunherisoch.com, where customers can engage and share their own inspiring stories.
The Indian Airport Economic Regulatory Authority has extended the deadline for stakeholders to submit feedback on proposed airport performance standards until October 20. The authority aims to create a balanced mechanism that rewards airport service excellence while holding them accountable for lapses. This performance-linked framework will potentially affect tariff structures and service agreements across major airports in India, aligning with global best practices.
In this email, a reader expresses their frustration with the decline of dressing well in public settings. However, the writer also points out the undeniable advantages that come with dressing in a more formal and put-together manner, including better treatment from others and an increase in self-confidence. While many may argue that they have the right to dress as they please, societal norms and expectations still exist and can affect how one is perceived and treated. This highlights the power of appearance in various aspects of life, including business and success.
The Dhanteras festival proved to be a boon for Indian traders as consumers defied surging gold prices and spent an estimated Rs 1 lakh crore on the auspicious day. The Confederation of All India Traders (CAIT) reported a 25% increase in gold and silver sales, making up a significant portion of the total expenditure. Despite the economic slowdown, the tradition of purchasing gold and other items symbolising prosperity on Dhanteras remains strong, highlighting the cultural significance of the festival.
Union Railway Minister Ashwini Vaishnav, at the International Railway Equipment Exhibition (IREE), highlighted India's remarkable progress in railway modernisation, stating that under the leadership of Prime Minister Narendra Modi, the country has witnessed the construction of 35,000 kilometres of new railway tracks and electrification of 46,000 kilometres of tracks in the past 11 years. He praised the Confederation of Indian Industry (CII) for organising the IREE and urged them to think bigger and envision a global-scale railway exhibition that surpasses Germany's InnoTrans, showcasing India's growing capabilities in railway infrastructure and technology.