As Black Friday approaches, brands such as Xandres, Armedangels, Veja, Freitag, and JBC are offering alternative initiatives to counter the overconsumption and impulse buying associated with the shopping holiday. These initiatives include repair services, pausing before purchasing, swapping items, and drawing attention to water use in the fashion industry. By promoting sustainable consumption and encouraging people to cherish what they already have, these brands are taking a stand against the negative impact of Black Friday.
Blue Friyay: A Sustainable Alternative to Black Friday
Background
Black Friday, the chaotic shopping frenzy that follows Thanksgiving in the United States, has become synonymous with overconsumption and impulsive purchases. To counter this, a growing movement of sustainable brands is promoting "Blue Friyay" as an alternative holiday focused on responsible consumption.
Blue Friyay Initiatives
Blue Friyay initiatives encourage consumers to:
Brands Participating in Blue Friyay
Several brands, including Xandres, Armedangels, Veja, Freitag, and JBC, are participating in Blue Friyay. These brands are offering various promotions and discounts on sustainable products, such as:
Top 5 FAQs about Blue Friyay
1. What is the purpose of Blue Friyay? To promote sustainable consumption and encourage people to make mindful purchasing decisions.
2. How is Blue Friyay different from Black Friday? Blue Friyay focuses on sustainability, while Black Friday promotes mass consumption.
3. What brands are participating in Blue Friyay? Several brands, including Xandres, Armedangels, Veja, Freitag, and JBC.
4. What discounts and incentives are available on Blue Friyay? Discounts on sustainable products, repair vouchers, buy-back programs, and swapping events.
5. Is Blue Friyay gaining popularity? Yes, more and more consumers and brands are embracing Blue Friyay as a sustainable alternative to Black Friday.
Conclusion
Blue Friyay is an innovative approach to addressing the negative impacts of Black Friday. By promoting responsible consumption and encouraging people to cherish what they already have, sustainable brands are creating a positive change in shopping habits. As the movement gains momentum, it is hoped that consumers will embrace a more mindful and eco-friendly approach to shopping.
A consumer court in Delhi has ruled that Emami Limited, the makers of "Fair & Handsome" men's skin cream, must withdraw their misleading advertisements and pay a substantial fine of Rs 15 lakh. The court found that the product's packaging and advertising falsely promised customers visibly lighter skin within three weeks, leading to a misleading impression. The company has also been directed to pay Rs 50,000 as compensation to the complainant and another Rs 10,000 to cover the cost of litigation.
The Central Warehousing Corporation Limited (CWC) has released a notification for its Recruitment Drive 2024-25. This drive offers a total of 179 vacancies across different posts. Interested candidates can apply for these positions from 14 December 2024 to 12 January 2025 through the official website or with the help of Adda247. The detailed notification will be available soon, and the positions available include Management Trainees, Accountants, and specialized roles for specific regions.
In a move to accelerate its growth and expand its reach beyond metros and tier 1 cities, Max Life Insurance Co. Ltd. has officially changed its corporate name to Axis Max Life Insurance Ltd., after receiving approval from the registrar of companies. Along with the name change, the company has refreshed its brand identity and logo, incorporating Axis's 'A' and burgundy shade. This rebranding aims to combine the expertise and legacy of Max Life with the trust and familiarity of Axis, in order to create exceptional value for stakeholders and capitalize on new opportunities. With an enhanced distribution network and expanded partnerships, Axis Max Life is well-positioned for strategic expansion and value creation.
Giving negative feedback is a crucial skill for any good manager or team member, despite it being uncomfortable. Constructive criticism can serve as a driving force for personal and team development, and even inspire others to achieve more. However, it's important to deliver feedback in a balanced and mindful manner, as it can easily backfire if done incorrectly. By addressing the fear and discomfort around negative feedback and focusing on providing effective criticism, one can become a more effective leader and help their team thrive.
Mazagon Dock Shipbuilders, a leading PSU company in the shipping industry, has announced a corporate action for the first time in its trading history - a stock split. This move is expected to increase the company's outstanding shares and improve trading liquidity for its shareholders. With the government holding a majority stake, the minimum public shareholding requirement is still met and the company's stock has doubled investor wealth in 2024. Sign up for daily news and updates from Mazagon Dock Shipbuilders. Contact information available.
Elon Musk, the CEO of SpaceX and Tesla, has announced that the company's rocket launch site in South Texas will now be known as Starbase, an official city. The announcement was made on social media platform X and was followed by a letter sent to local officials requesting an election to incorporate the area. If approved, Starbase would become the newest city in Texas's Rio Grande Valley. This move comes after Musk relocated his personal residence and the headquarters of two of his companies from California to Texas in 2021. Despite facing criticism, Starbase has been an important location for SpaceX's operations, with over 3,400 employees and contractors working on the development and testing of Starship rockets for future missions to the Moon and Mars.
After completing construction and securing necessary permits, Cordish Co. is gearing up for the grand opening of its new resort in Louisiana. The resort will feature over 1,000 slot machines and plans to open its doors to the public in early 2025. As preparations continue, the company is also in the process of hiring 750 permanent employees. With the arrival of the slot machines onto the gaming floor, the project has reached another milestone towards its opening.
In today's fast-paced and digital world, it's easy to forget our login information for various websites. Fortunately, MENAFN provides a simple solution for users who have forgotten their username or password. With just a simple click of a button, MENAFN's contact page offers easy access to recovering your login information. As a leading source for world and Middle East business and financial news, MENAFN values user accessibility and convenience. Don't let a forgotten username or password deter you from staying informed - use MENAFN's quick guide to regain access to their valuable resources.
Tech giant Meta (formerly known as Facebook) donates $1 million dollars to Trump's inaugural fund. This follows recent moves to mend the relationship between the two, including CEO Mark Zuckerberg's invitation to dinner with the president-elect and a gift of Ray-Ban smart glasses to Trump. This donation raises concerns about the influence of big tech companies on politics and the lengths they will go to maintain a good relationship with those in power. However, it is not uncommon for corporations to make donations to inauguration events in order to gain favor with the incoming administration.
After successfully raising Rs 2,400 crore from institutional investors, Vishal Mega Mart's IPO moves into its second day of bidding with a fully subscribed allocation for non-institutional investors. Despite a dynamic market environment, the hypermarket chain's IPO has generated significant interest with a minimum lot size of 190 shares for retail investors. The bidding window will close on Friday, December 13, with a price band of Rs 74-78 per equity share.