Bata, a leading footwear company, launches a new brand campaign "Make Your Way" to commemorate its 130th anniversary. The campaign celebrates Bata's strong legacy and showcases its evolution as a top global brand. With "Make Your Way," Bata aims to solidify its position as an international favorite in the footwear industry.
Bata Celebrates 130th Anniversary with "Make Your Way" Brand Campaign
Bata, the renowned global footwear company, has launched a new brand campaign titled "Make Your Way" to mark its 130th anniversary. This campaign is a testament to Bata's rich legacy and its continued evolution as a leading brand in the footwear industry.
Bata's Strong Legacy
Founded in 1894 in the small Czech town of Zlín, Bata has a long and distinguished history. The company began as a humble shoemaking workshop and has since grown into a global enterprise with operations in over 70 countries. Bata has played a significant role in the development of the footwear industry, introducing innovative technologies and making quality footwear accessible to people worldwide.
The "Make Your Way" Campaign
The "Make Your Way" campaign celebrates Bata's journey and the countless stories of individuals who have made their mark wearing Bata shoes. The campaign features a series of inspiring stories that highlight the personal journeys and achievements of people from all walks of life.
Bata aims to solidify its position as a global footwear favorite through this campaign. The company believes that its shoes empower people to make their way in the world, whether it's achieving personal goals, pursuing their dreams, or simply navigating the challenges of everyday life.
Key Messages of the Campaign
The "Make Your Way" campaign conveys several key messages:
Top 5 FAQs Related to Bata's "Make Your Way" Campaign and Past Events
1. What is the significance of the "Make Your Way" campaign?
Answer: The campaign celebrates Bata's 130th anniversary and showcases its evolution as a global footwear brand. It highlights the inspiring stories of individuals who have made their mark wearing Bata shoes.
2. When was Bata founded?
Answer: 1894
3. Where was Bata founded?
Answer: Zlín, Czech Republic
4. What is Bata's global reach?
Answer: Bata operates in over 70 countries worldwide.
5. What are some of Bata's most notable achievements?
Answer: Bata introduced mass production techniques to the footwear industry, making quality shoes affordable for many. The company also played a significant role in the development of rubber footwear and the use of synthetic materials.
The Indian government has stepped in to support its exporters amidst high tariffs imposed by the US. This includes providing assistance and facilitating access to domestic buyers for exporters. However, India may face challenges in the coming months with additional tariffs on Russian oil, impacting its export growth to the US.
After nearly four days of striking and thousands of passengers being stranded, the Canadian Union of Public Employees (CUPE) and Air Canada have reached a tentative agreement, bringing a halt to the strike. The airline plans to gradually resume flights starting Tuesday evening, but warns that it could take up to a week before operations return to normal. The deal, still to be ratified by union members, addresses key issues such as pay and hours, and is described as bringing "transformational change" for workers and the industry. Passengers are advised to only head to the airport if they have confirmed bookings.
Indian equity markets saw a positive start on Thursday, September 18, 2025 due to the US Federal Reserve's decision to cut interest rates by 25 basis points. The Sensex and Nifty indices opened with significant gains, with major tech companies like Infosys and HCL tech leading the pack. However, Bajaj Finance and other financial institutions faced some losses in the opening session. With Gift Nifty indicating a positive start and strong investments by Foreign and Domestic Institutional Investors, experts predict better market conditions in the coming days.
After nearly four days of cancelled flights and stranded passengers, Air Canada has reached a tentative agreement with the union representing its cabin crew. The company plans to resume operations gradually on Tuesday evening, but it could take a week for full service to resume. The deal, which still needs to be ratified by union members, includes "transformational change" for workers and the industry. Passengers are advised to only head to the airport if they have confirmed bookings.
The US Federal Reserve announced a 25 basis point cut in interest rates, which was widely expected by economists and investors. The decision was approved by a stronger than expected 11-1 vote, signaling unity within the central bank. The US markets reacted positively to the news, with the Dow Jones and Nasdaq trading higher. The impact of this rate cut on Indian markets is yet to be seen, but Nifty futures suggest a gap-up opening.
As VMS TMT Ltd. prepares to launch its initial public offering, the grey market premium for its mainboard issue is already showing signs of high demand. The company, which manufactures TMT Bars and deals in scrap and binding wires, is set to go public on Wednesday, September 17. With the GMP currently at Rs 23 per share, investors are estimating a potential listing gain of 23.23% per share. The company is offering 1.5 crore shares at a price band of Rs 94 to Rs 99 per share, with a minimum investment of Rs 14,850 for retail investors.
Despite President Trump's dismissal of a top Federal Reserve official, investors shrugged off concerns and pushed stocks higher. The Dow, S&P 500, and Nasdaq all finished the day in positive territory, with the Dow hitting a new record closing high. While the move to remove the official raises questions about the Fed's independence, investors are focused on upcoming economic indicators, including a report on inflation and highly anticipated earnings reports from tech giants like Nvidia. Meanwhile, the digital currency Bitcoin continues to struggle, dropping below $110,000 for the first time in two weeks.
In an effort to reduce reliance on China for key minerals used in advanced technologies, India is exploring partnership with a rebel group in Myanmar to secure rare earth samples. The Ministry of Mines has directed state-owned and private companies to collect samples from Kachin Independence Army-controlled mines and test them in domestic labs. This move comes in light of China's recent export restrictions on rare earth magnets, causing disruptions in global supply chains.
Oracle chairman Larry Ellison, who hails from the Bronx, has surpassed Tesla CEO Elon Musk as the richest person in the world with a net worth of $405 billion. This jump in wealth was reported by Barron's on Wednesday, putting Ellison ahead of Musk's net worth of $390 billion. This milestone marks a shift in the top spot amongst the world's wealthiest individuals.
The US Producer Price Index fell 0.1% in August, bucking expectations of a rise and indicating a potential slowdown in overall economic growth. The decline was driven by a slump in the cost of services, particularly within wholesalers and retailers. The news has led to a drop in Treasury yields and solidifies expectations of an interest rate cut by the Federal Reserve next week.