Zomato Founder and CEO Deepinder Goyal announced the launch of a "Pure Veg Mode" service in India to cater to customers who have a pure vegetarian dietary preference. This service includes a selection of restaurants serving exclusively vegetarian food, responding to feedback from the largest percentage of vegetarians in the world. However, the move has received criticism from some online users who accuse the company of religious and political exclusion. Goyal clarified that the feature does not cater to or exclude any particular preferences.
Zomato Unveils 'Pure Veg Mode', Sparking Debate
Background
Zomato, one of the leading food delivery platforms in India, has a large customer base that includes vegetarians. With approximately 40% of Indians following a vegetarian diet, Zomato recognized the need for a dedicated service catering to this significant group.
Pure Veg Mode
On February 1, 2023, Zomato Founder and CEO Deepinder Goyal announced the launch of "Pure Veg Mode" in India. This feature allows users to filter their searches to display only restaurants serving exclusively vegetarian food. According to Goyal, the service was created in response to feedback from the "largest percentage of vegetarians in the world."
Criticisms
The announcement of Pure Veg Mode received mixed reactions. While many vegetarians welcomed the move, some online users accused Zomato of religious and political exclusion. They argued that the feature could be perceived as discriminating against non-vegetarians and those with mixed dietary preferences.
Goyal's Clarification
In response to the criticism, Goyal clarified that Pure Veg Mode is intended to provide a convenient way for vegetarians to search for suitable dining options. He emphasized that the feature does not cater to or exclude any particular preferences.
Top 5 FAQs and Answers
Q1: What is Pure Veg Mode? A1: It's a filter option on Zomato that allows users to search for restaurants serving exclusively vegetarian food.
Q2: Why did Zomato introduce Pure Veg Mode? A2: To cater to the large number of vegetarians in India and provide them with a convenient way to find vegetarian dining options.
Q3: Is Pure Veg Mode discriminatory? A3: No, according to Zomato, it's not intended to cater to or exclude any particular preferences.
Q4: What do critics say about Pure Veg Mode? A4: Some critics argue that it could be seen as discriminating against non-vegetarians and those with mixed dietary preferences.
Q5: What is the future of Pure Veg Mode? A5: It's too early to say, but Zomato has indicated that it will continue to listen to feedback and make any necessary adjustments.
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