PUMA India has signed a multi-year collaboration with PV Sindhu, making her the first Indian face of the brand in badminton. To celebrate this partnership, PUMA changed its brand signage to 'PVMA' at several of its stores across the country for close to a week, garnering attention and buzz on the internet. PUMA will also be launching a new badminton range, featuring specialized footwear, apparel, and accessories in collaboration with Sindhu. This partnership places her alongside other elite athletes and iconic personalities under the PUMA brand.
Puma Signs PV Sindhu as Brand Ambassador in India
Introduction
Global sportswear giant Puma has signed a multi-year partnership with badminton ace PV Sindhu, making her the first Indian face of the brand in the sport. This partnership marks a significant milestone for both Puma and Sindhu, as it reinforces the brand's commitment to supporting badminton in India and celebrates Sindhu's exceptional achievements.
Background
PV Sindhu is an iconic figure in Indian badminton, having won a silver medal at the 2016 Olympics, a gold medal at the 2019 World Championships, and multiple titles on the BWF World Tour. She is known for her aggressive style of play, powerful strokes, and unwavering determination.
Collaboration Details
Under the terms of the partnership, Puma will collaborate with Sindhu to launch a new badminton range, featuring specialized footwear, apparel, and accessories. The range will be designed to meet the specific needs of badminton players and enhance their performance.
In addition, Puma has changed its brand signage to "PVMA" at several of its stores across India for close to a week to celebrate the partnership. This move garnered significant attention and buzz on social media, reflecting the excitement surrounding the collaboration.
Significance
The partnership between Puma and Sindhu is significant for several reasons:
FAQs
1. What is the duration of the partnership between Puma and PV Sindhu?
2. What will the new badminton range by Puma and Sindhu include?
3. How long did the "PVMA" signage campaign last?
4. What other athletes does Puma sponsor?
5. What is PV Sindhu's greatest achievement?
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