The long-awaited Bhool Bhulaiyaa 3, starring Kartik Aaryan, has already made a huge impact with a record-breaking non-theatrical deal of Rs 135 crore for its digital, satellite, and music rights. The film is set for a Diwali 2024 release and the makers are pulling out all the stops to promote it, with a teaser already released and a theatrical trailer and music launch coming soon. The growing popularity of horror-comedy and Kartik Aaryan's appeal to young audiences have been major factors in securing this massive deal that has already covered a large portion of the film's budget.
Bhool Bhulaiyaa 3: Breaking Records with Non-Theatrical Deal
The highly anticipated horror-comedy "Bhool Bhulaiyaa 3," starring Kartik Aaryan, has created a buzz even before its theatrical release. The film has secured a record-breaking non-theatrical deal worth Rs 135 crore for its digital, satellite, and music rights.
Background:
"Bhool Bhulaiyaa" is a popular horror-comedy film franchise that has garnered critical and commercial success. The first film, released in 2007, starred Akshay Kumar and Vidya Balan and went on to become one of the highest-grossing films of that year. A sequel, "Bhool Bhulaiyaa 2," was released in 2022 with Kartik Aaryan taking over the lead role. The film was a massive hit, grossing over Rs 230 crore worldwide.
Record-Breaking Deal:
The non-theatrical deal for "Bhool Bhulaiyaa 3" is the highest ever for a Bollywood film. It includes rights for streaming on OTT platforms, satellite television broadcasts, and music distribution. This substantial deal has already covered a large portion of the film's budget.
Factors Contributing to the Deal:
The growing popularity of horror-comedy as a genre has played a role in the record-breaking deal. Additionally, Kartik Aaryan's immense appeal among young audiences has contributed to the high demand for the film's digital and satellite rights.
Upcoming Promotions:
The makers of "Bhool Bhulaiyaa 3" are ramping up promotions for the film's upcoming release. A teaser has already been released, while a theatrical trailer and music launch are expected soon. The film is slated for a Diwali 2024 release.
FAQs:
1. Who stars in "Bhool Bhulaiyaa 3"? Kartik Aaryan
2. What is the release date of "Bhool Bhulaiyaa 3"? Diwali 2024
3. How much did the non-theatrical deal for "Bhool Bhulaiyaa 3" fetch? Rs 135 crore
4. Which OTT platforms will stream "Bhool Bhulaiyaa 3"? Details will be announced closer to the release date.
5. What is the budget of "Bhool Bhulaiyaa 3"? The exact budget is undisclosed, but a large portion has been covered by the non-theatrical deal.
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