In a strategic move to target Indian viewership, the 2028 LA Olympics is considering moving the cricket event to New York, which is closer to the Indian time zone compared to Los Angeles. This plan was announced by Casey Wasserman, chairman of the 2028 LA Games organizing committee, who emphasized the importance of catering to South Asian audiences for better broadcast deals. Talks are in place to host the matches at the Marine Park in Brooklyn, and the move could also alleviate concerns around the total number of athletes and support staff at the Games.
Cricket to Debut at 2028 Olympics, with Potential New York Location
In a nod to the growing popularity of cricket globally, the 2028 Los Angeles Summer Olympics will include the sport for the first time. However, in a strategic move to capture the attention of Indian viewers, the event may be relocated from Los Angeles to New York City.
Background
Cricket, a bat-and-ball game played primarily in South Asia, has a massive following in India. With an estimated 1.4 billion cricket fans in the country, the Olympics organizers recognize the potential for significant viewership if the matches are played at a time convenient for Indian audiences.
New York as a Potential Host
New York City, home to a large Indian-American population, is being considered as the preferred location for the cricket event. The plan to host the matches at Marine Park in Brooklyn has been met with positive feedback from the South Asian community.
This move would circumvent the time zone difference between Los Angeles and India, ensuring that matches could be broadcast live during peak viewing hours in the Asian subcontinent.
Benefits of the New York Location
Alleviation of Athlete Concerns
The relocation of cricket to New York could also alleviate concerns about the number of athletes and support staff at the Games. Los Angeles has limited space for housing and training facilities, but New York has more options available.
Top 5 FAQs Related to Cricket at the Olympics
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